The Hague becomes world’s first city to pass law banning fossil fuel-related ads
The Hague has just become the first city in the world to legally ban fossil fuel advertising, prohibiting promotions for petrol, diesel, aviation, and cruise ships across billboards, bus shelters, and other outdoor spaces starting in 2025. The ordinance took two years to pass and arrived only after voluntary agreements collapsed, with ad operators simply refusing to comply. Researchers compare it to tobacco advertising bans: the point isn’t just to stop one billboard, but to chip away at the sense that high-carbon choices are the normal default. Cities like Toronto, Graz, and Amsterdam have been waiting for someone to go first, and now they have a working legal template. It’s a small but meaningful reminder that cities don’t have to wait for national governments to start reshaping the climate conversation.









