Meet Peter
Peter Schulte — coach, writer & recovering hustle hero.
Based in Bellingham, WA USA.
What people are saying
Ready to do it differently yourself?
You cannot heal a broken world with a broken nervous system.
You cannot create peace from inner turmoil.
Choose your path
More testimonials
Questions?
How does the Incubator program work?
The Antihero Incubator is an intimate weekly coaching group for purpose-driven professionals. It’s designed to give you the structure, accountability, and community you need to make a meaningful contribution—without burning out.
Here is how our weekly rhythm works:
- Self-Led Course: As an Incubator member, you also get full access to The Antihero’s Journey self-led course. We encourage you to work through this material early on, as it provides the foundational framework for our group work together—but you are always encouraged to move at a pace that honors your actual capacity.
- Live Group Sessions: We meet once a week via video conference (Mondays, 12:00–1:15 pm PT). This is dedicated time to discuss key themes, share accountability check-ins, and get direct, personalized coaching from me and the group.
- Lightweight Weekly Practices: To keep you moving forward without adding to your overwhelm, you’ll receive a short video lesson (~10 mins) and a practical exercise (10–30 mins) to complete on your own schedule. You’ll submit your exercise to our private Mighty Networks group before our Monday session.
What if I miss an Incubator session?
The goal of this program is to cure your overwhelm, not add to it. While we’d love for you to join us live to build momentum, we know that life happens and schedules shift.
Every session is recorded and shared in our private Mighty Networks group. If you need to miss a week, there is zero guilt. You can watch the replay when you actually have the capacity, and stay connected with the group by joining the conversation in the comments.
What are the Collective Deep Work sessions?
Included in all three plans, these live video sessions (Monday–Thursday, 10:30 am–12:00 pm PT) are your dedicated antidote to distraction and procrastination.
We don’t use this time to chat. At the start of the call, each person simply names the single most important task they need to move forward that day, along with whatever friction is standing in their way. Then, we go on mute and drop into at least an hour of silent, fiercely focused work.
It’s a beautifully simple structure, but the shared accountability and camaraderie work wonders, helping you cut through the static and make real progress on your meaningful contribution.
What if I don’t have the time?
I hear this constantly, and it makes complete sense. If you are already running on fumes and overwhelmed by your commitments, the thought of adding a coaching program to your plate probably feels impossible.
But here is the honest truth: Antihero Project is not meant to be another time sink. It’s specifically designed to help you strip away the noise and get your time and energy back.
Yes, there is a real time commitment. To get the most out of the Incubator, we ask for about two hours of your week:
- 75 minutes for our live weekly coaching session.
- 15–30 minutes for a lightweight, self-paced weekly practice.
Now, consider how many hours a week you currently lose to overwhelm, procrastination, overthinking, and saying “yes” to projects you don’t actually have capacity for.
You aren’t spending these two hours to do more. You are investing these two hours to learn how to do less, but better. This program will give you the boundaries and the fierce focus you need to reclaim your time, stop spinning your wheels, and actually make your meaningful contribution.
If you feel like you absolutely do not have the time to stop and recalibrate—that is the exact reason you need to be here.
Do I belong here? How do I know if it’s right for me?
You don’t need a fancy title, a massive platform, or “exceptional gifts” to be here. This isn’t a club for the polished or the conventionally successful. It’s a sanctuary for anyone who gives a damn about the state of the world and is trying to find a sustainable way to contribute without being destroyed by the effort. Whether you are leading an organization or just trying to find your footing after a period of burnout, your seat is at the table. We care about your intent and your integrity, not your resume.
You belong here if you:
✅ Want to help build a better, more just world for all.
✅ Are hampered by burnout, overwhelm, or a creeping sense of hopelessness.
✅ Are looking for guidance, a real community, and loving accountability.
This is NOT for you if you:
🚫 Oppose justice for people of color, LGBTQ+ individuals, or immigrants.
🚫 Are primarily motivated by self-promotion or “selling” a cause.
🚫 Are currently unable to reliably meet your own basic needs.
What if I’m still on the fence?
That’s OK! If you have further questions or concerns, let’s chat. You can book a call with me to explore here. No charge. No sleazy sales tactics. No pressure. Just a conversation.
The world needs you now more than ever.
You have the passion. You’re smart. You work hard.
But to show up for it all at your most powerful — without it costing you so much — you need a foundation of peace, clarity, and focus. That’s what we can build together.
So let’s get to work. I’d be honored to support your path.














