The E.U. now bans fashion brands from destroying unsold clothes
The EU textile waste ban marks a turning point for the global fashion industry. Large fashion companies operating in European markets are now prohibited from incinerating or landfilling unsold clothing and accessories under the Ecodesign for Sustainable Products Regulation. The rule targets a long-standing industry practice of destroying excess inventory to protect brand value — most notoriously exposed when Burberry burned £28 million worth of goods in 2018. Brands must now pursue repair, resale, or donation instead. With 450 million consumers at stake, the regulation gives the EU real leverage to reshape how the fashion industry manages overproduction globally.









