Sephora

Sephora pledges to give 15% of shelf space to Black-owned brands

By Peter Schulte / July 8, 2020

The 15 Percent Pledge is calling on retailers to make space on their shelves for Black-owned brands. Sephora proved their commitment to the cause by becoming the first brand to officially endorse the Pledge.

Sephora bans all mink fur eyelashes

By Peter Schulte / July 3, 2020

Sephora just banned all fur eyelashes including mink and will instead produce synthetic and faux fur alternatives. The decision follows pressure from PETA and over 280,000 emails from concerned consumers.