The big lie of social change

One of the big lies among people who want to have a positive impact in the world is that to do good, we kind of have to feel bad. We have to burn ourselves out. We have to do work that we don’t really like or want. And if we’re not kind of at the edge of our sanity at all times, we’re not sacrificing enough. We’re not dedicated enough.

First off, I just want to say clearly that that is utter garbage. It’s such an unhelpful, toxic belief to carry about ourselves and the world.

But more than that, I want to make the case that the most revolutionary, impactful, and positive thing any of us can do is simply to love our lives. When we truly love our lives, I believe that that innately aligns with the good – for ourselves and in the world.

Allowing yourself to do what you love and be who you really are defies the social systems that we want to change. It offers us sustainable positive energy over the long haul. And it inspires other people to get in the game with us.

It’s really something more like: If it doesn’t feel good, it’s not doing nearly as much good as you think it is.


Coach, writer, and recovering hustle hero. I help purpose-driven humans do good in the world in dark times - without the burnout.


More Antiheroes' Blog posts


  • Hollywood McMyth

    Hollywood McMyth

    The hero's journey, it turns out, is not as universal as we imagine. It is a Western, individualist story dressed up as one. It is,…


  • The hero’s journey

    The hero’s journey

    Joseph Campbell's 1949 book The Hero with a Thousand Faces argued that many of humanity's most famous stories share a common narrative blueprint that resonates…


  • Burnout for the purpose-driven

    Burnout for the purpose-driven

    The elusive "social impact" has just become another object of our lust and greed. And when we can never quite achieve enough impact, the burnout…