How much does coaching cost?

Different coaches charge wildly different amounts. These days, the lowest cost might be $100-$150 per hour. But some coaches charge well over $1000 an hour. However, while some coaches will charge by the hour, most typically sell coaching packages of one month, three months, six months, etc.

I find that many coaches are not very transparent about their prices. In fact, I’ve been advised to do it this way: Get the prospective client bought into the idea of coaching first, then hit them with your prices.

But this has never felt great for me. I never want prospective coaches to feel manipulated or like I am trying to sell them something. To me, that feels like it diminishes the trust that we’ll need to do good work together.

So here is what I charge: I book in three-month packages. That includes 10 one-hour sessions, written notes following each session, and daily text/email/voice memo support as needed. I encourage my clients to reach out between sessions if I can be of support.

I charge a sliding scale of $2000-$4000, with a standard rate of $3000. Clients can choose their price within this range. It’s entirely on the honor system, and there will be no follow-up questioning or pressure about it. The coaching will be exactly the same regardless. With that said, I ask my clients to choose a cost that feels like a significant investment that creates enough financial discomfort that they feel like they have “skin in the game.”

If you’d like a taste of coaching, but aren’t quite ready to commit, I’m happy to offer our first session at a reduced rate of $50. I also offer a discounted one-time introductory coaching package of three one-hour sessions on a sliding scale of $500-$1000.