The plans, devised by renewable chemicals company Avantium, have already won the support of beer-maker Carlsberg, which hopes to sell its pilsner in a cardboard bottle lined with an inner layer of plant plastic.
Carlsberg’s snap pack shows how rethinking a single everyday product can remove a genuinely harmful material from the environment at scale. The adhesive holds cans together through shipping and refrigeration, then releases cleanly — and because it bonds directly to aluminium, it recycles right alongside the can with no extra step for consumers. That adds up to more than 1,200 tonnes of plastic eliminated annually from one company’s packaging alone. Aluminium production still carries its own carbon costs, so this isn’t a complete solution — but it’s a concrete, verifiable step that other brewers and regulators could build on.
